New arrivals
#Wear your love. #Share your story. #Give something back.
Welcome to I ❤ Mt. Tam
a local-born brand rooted in appreciation, adventure, and conservation.
Whether you grew up on these trails or found your way here once and never forgot the feeling, this mountain has a way of staying with you.
We turn that love into action: 15% of every purchase goes directly to One Tam and fire abatement programs that protect this beloved land.
Gear That Gives Back to the Trails You Love IN COLLABORATION WITH
