About ILOVEMT.TAM
Our Story
I ❤ Mt. Tam was started by Jade Curtin-Savala, a local teen from Tamalpais High School. She lived her whole life on the trails, peaks, and quiet clearings of Mt. Tamalpais. It's her playground and home away from home. This brand is her way of giving back to protect what’s sacred, and to invite others to wear their love for the mountain too. It's about care, connection, and conservation.
We believe in turning appreciation into action. That’s why 15% of all proceeds go directly to One Tam and local fire abatement programs, preserving Mt. Tam’s beauty, biodiversity, and
safety for generations to come.
This is youth-led conservation with style.
This is merch with meaning.
This is how you wear your why.
Supporting local Artists
Meet Ethan McKeague
Ethan McKeague is a painter and printmaker based in the San Francisco Bay Area. His work captures landscape compositions inspired by scenery in California and reflects experiences from the subcultures of skateboarding and urban art. He has exhibited his work at the Thatcher Gallery at University of San Francisco, Art Works Downtown in San Rafael, and at Usher Gallery in Petaluma. Ethan earned his Bachelor of Fine Arts degree at University of San Francisco in 2023.
We're proud to source our creative talent from the local community, placing a high emphasis on art and adventure.
